Arsenal Football Club has just signed (26th February) a sponsorship deal to promote Israel as a tourist destination.
The £350,000 agreement makes Israel Arsenal's "official and exclusive travel destination." Israel will be featured on digital perimeter boards and 450 high-definition LCD screens at the stadium on game days.[1] The tourism ministry will also have access to the club's official website Arsenal.com, database and magazine to promote Israel as a holiday destination [2]
The televised ads will reach audiences of up to 700 million in an estimated 198 countries. The Israeli Tourism Ministry will also receive intellectual property rights, the use of the team logo and the right to use photos of the team and its players in ads. For an additional fee, Arsenal players will also appear in the ads.[3]
The deal doesn't stop with promoting Israel but actually grants Israel a physical presence in the stadium. The Israeli Tourism Ministry can use the stadium's banquet hall twice a year and can organize an exhibition at the end of the playing season.[3] The stadium will also feature permanent sales tables for t-shirts.[4]
The two-year sponsorship deal begins at the start of next football season in six months' time.
Tourism Minister Avraham Hirschson and Arsenal's Keith Edelmanat a press conference at the David Intercontinental hotel in Tel Aviv
With the world boycotting Israel as a tourist destination Israeli tourism minister Abraham Hirchson admitted employing Ernst & Young financial advisers to help develop a new strategy to entice people to Israel. He estimated that the sponsorship deal will bring in an additional 2 million tourist to Israel annually.[3]
Arsenal's managing director, Keith Edelman at a press conference in Israel explained how Arsenal could help sell apartheid Israel: "We are the largest club in London and have 30 million fans around the world. We are in the forefront of the anti-racism campaign in England and have an excellent brand that can promote any product... we will assist Israel become a more popular destination". He also promised "when we find the time, club representatives and players will come to visit Israel,".[3]
[3] Israel scores Arsenal sponsorship, Feb. 27, 2006 4:28 Updated Feb. 27, 2006 19:30 By FRANKIE SACHS, Jerusalem Post
This is sooo not cool!!!For More info please check http://www.inminds.co.uk/
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